Vintage P&G Procter & Gamble Whirl Instant Shortening Ad Recipe Booklet 1950s

In the mid-20th century, Whirl introduced a culinary marvel: the first real shortening in liquid form. This vintage advertisement beautifully captures the innovation and charm of 1950s home cooking. As homemakers sought to perfect their pies and pastries, Whirl promised ease and excellence, transforming ordinary dishes into delectable masterpieces. This fold-out booklet includes six recipes: herb-fried chicken, french-fried shrimp, double chocolate fudge cake, chocolate chiffon frosting, pie pastry, and apple pie with sundae sauce. • Vintage 1950s magazine advertisement • Features Whirl shortening • Promotes liquid form cooking innovation • Includes pie and sauce imagery • Measures approximately 7 x 5 inches