The Digital-First Customer Experience: Seven Design Strategies from the World's

<p><b>The definitive guide to designing digital-first experiences customers love.</b> <p/> In his third book on the topic of customer experience, bestselling author and consultant <b>Joe Wheeler</b> tackles the challenges many organizations are facing as they attempt to design compelling experiences in a digital-first world. It features case studies of leading brands including Lemonade, Spotify, CEMEX, VMware, Starbucks, NIKE and Amazon. <p/>Part One introduces the new "3 Cs", key trends associated with technology convergence, competition and culture change in a post-pandemic world. Part Two takes a deep dive into seven design strategies, from designing emotional peaks across channels to empowering customers through immersive experiences that merge physical and digital assets. Part Three provides a playbook for how to design digital-first experiences, including how to solve the <i>right</i> problems, develop a measurable <i>business case</i>, design digital-first experiences customers love and execute the new design at scale.</p><br><br><b>Author:</b> Joe Wheeler<br><b>Publisher:</b> Kogan Page<br><b>Published:</b> 07/25/2023<br><b>Pages:</b> 328<br><b>Binding Type:</b> Paperback<br><b>Weight:</b> 1.02lbs<br><b>Size:</b> 9.21h x 6.14w x 0.89d<br><b>ISBN:</b> 9781398612631<br><p><b>About the Author</b><br><p><b>Joe Wheeler</b> is a bestselling author, speaker and consultant. He is the CEO of CX/Digital, a subsidiary of The Service Profit Chain Institute (SPCI), a Boston-based