Very deep wine color. I tried it once but too dark for my porcelain complexion. It was sanitized. Love the packaging. I only have 1 of this item in my closet. If you want to take advantage of the discount, create a bundle with 4 different items that are marked "Or 4 for $15" and I will send you an offer with the discount. Please feel free to ask question. Thank you for shopping my closet.