Discover IT® Developed with plastic surgeons and dermatologists, your best-selling, award-winning eyebrow pencil. Featuring an exclusive oval tip that mimics the look of natural eyebrow hair, Brow Power adjusts to your eyebrow color based on pressure and works to completely cover gray for your best eyebrows yet! The budge-proof formula ensures natural-looking brows that last with brow-loving biotin and proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have thin eyebrows, sparse eyebrows or no eyebrows at all—while the built-in spooley brush does the work for you. IT’s truly your brows but better! Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results. Experience the IT Beauty difference!!