New These mouthwatering lip treatments instantly hydrate and lock in moisture with a blend of sugar and emollient oils for a supple, plump-looking pout. The rich texture with a mouthwatering scent coats dry lips, softening and protecting against dehydration all day long (but with no sticky residue!). Proven to lock in moisture and provide 24-hour hydration* 100% reported it immediately softened and soothed the lips**