Ted Baker Men's Short Sleeve Luxury Shirt
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Ted Baker is a British fashion brand that has expanded into footwear, perfumes, and lingerie – but can it really be considered a luxury brand?
Britain has a long history in the fashion industry and has been the birthplace of many British luxury brands, including Burberry, Vivienne Westwood, and Alexander McQueen which is no surprise really with London seen as one of the fashion capitals of the world.
More recently, Ted Baker has emerged as one of the leading British brands that have become popular among both men and women worldwide.
While it does not have the heritage that many other British brands have (as it was only founded in 1988) and is much more affordable than other luxury fashion brands, the quality, reputation, and attention to detail of the brand are phenomenal.
This juxtaposition of high-quality craftsmanship and relatively affordable pricing has caused many to wonder if Ted Baker can be considered a luxury brand?
From Ted Baker’s humble beginnings the company had an unusual approach to becoming a global brand. For example, Ted Baker stores used to offer laundry services for shirts bought from the brand, and what is even more exceptional is that Ted Baker does not carry out advertising campaigns.
The label quickly became known as ‘No Ordinary Designer Label’ because of its unconventional approach and remains to this day one of the few brands to go international without using advertising campaigns.
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