Get Gwen’s signature GXVE “Original Me” in Original Recipe shade which is a true red. This is a luxurious high performance lipstick in that gives ultra-rich payoff and a velvety matte finish. The intensely pigmented formula glides on smoothly for bold, stay-true color in one swipe. Wears comfortably and stays put all day—no fading or feathering. Like all GXVE products, this lipstick is vegan, cruelty-free, and formulated clean.